Set up Google AdWords targeting with ~700 grouped keywords targeting local searches for home renovations specifically related to: carpentry, bathrooms, kitchens, decks & patios, fences & pergolas, and interlocking.
The first three weeks of the campaign generated enough leads for two months of work.
The campaign was paused with:
- 34 website conversions ~20% rate
- 28 contact form submissions
- 6 phone calls
- ~$7.00 cost per conversion
- Customer acquisition cost ~$34.00
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